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Amazon unveils new Kindle Fire

1:35 PM, Sep 6, 2012   |    comments
Kindle Fire
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SANTA MONICA, Calif. (AP) - Amazon is updating its Kindle Fire tablet computer as it steps up competition with Apple's iPad.  

It will cost $159, down from $199 for the old model. It will start shipping Sept. 14. 

Amazon also refreshed its line of stand-alone e-readers. 

The Fire is an effort to take a larger share of a tablet computer market dominated by Apple's iPad. It could help Amazon.com Inc. boost sales of digital goods such as e-books and movies.  

The announcement was made at a former airplane hangar in Santa Monica, Calif.  

Amazon has pursued the strategy of selling lower-priced tablets at razor-thin, if any, profit margins in order to boost sales of digital items from its online store. The Kindle Fire has a smaller screen than the iPad.

The Associated Press

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