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Dealers, drivers say farewell to the Hummer

12:41 PM, Jun 8, 2010   |    comments
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Allan Chernoff / CNN

GREEN BROOK, NJ -- It's the end of an era as the gas-guzzling Hummer brand comes to an end. Environmentalists are thrilled, but those who drive and sell Hummers say it's like losing a member of the family.

Kevin Dolloson has an H2 Hummer that is almost his alter-ego in steel and leather.

"If I was going to be reincarnated as a vehicle, this is the vehicle I would be," Dolloson said. "Raw power. That's what it feels like."

But General Motors is ending the Hummer brand as part of their strategy to revive the company after it received a taxpayer bailout.

"I am so sad. It is going to be a sad day when these vehicles are completely gone," Dolloson said.

The new ones almost are gone. The larger H2 models went out of production in 2009 and in May, GM built the final Hummer H3. There are only about 1,000 remaining on dealer lots.

GM is offering incentives as much as $7500 to move out the vehicles that once sold for more than $35,000.

Environmentalists are cheering as the gas guzzler's drive into the sunset, but dealer David Ferraez says he's losing the most "athletic" vehicle he's ever sold.

"I've got a lot of broken hearted customers. I hate losing this franchise. I'm a broken hearted dealer, too," said Ferraez.

The hummer is the ultimate macho vehicle, but dealers say they sell more hummers to women than men.

"Ladies love to drive them. They sit up high. They know they're sitting on a stud athlete. So they feel real comfortable and confident in this vehicle," Ferraez said.

Dealers could be confident of a hefty profit margin selling hummers. The starting list price for an H2 in 2009 was $63,000.


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