PepsiCo on Monday announced it is rolling out "a new way to do mornings" with Kickstart, a fruit-flavored Mountain Dew beverage.
PepsiCo has been working on the drink for some time. It says the combo of Mountain Dew and fruit juice will be available in Orange Citrus and Fruit Punch flavors starting Feb. 25.
"Our consumers told us they are looking for an alternative to traditional morning beverages - one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days," said Greg Lyons, Mountain Dew's vice president of marketing.
By Ray Goldbacher