SACRAMENTO, CA - Google someone like Lindsay Lohan and up pops a few unpleasant posts. Same with Mel Gibson.
But they're celebrities. If you are a business or a private individual, a few unpleasant posts online can make or break you.
If you are looking for work and you've got a DUI or something on your record to keep you from being hired, that may be something to be concerned about.
Jeff Marmins, president of the Sacramento Social Media Club, said you need to be concerned about what's said about you online as a reflection of your character.
"You have to be conscious what comes up when someone types your name into Google, Bing, or Yahoo. They do if you get a job, apply for credit, rent an apartment, buy a house," said Marmins.
Some companies like Reputation Defender or Reputation Professor claim to help clients clean up their Internet footprint and monitor their reputation. Some plans cost just $10 a month ranging up to $100 a year.
"Your name online is really all that you have. You really have got to watch what you say and monitor what other people say about you," said Alejandro Reyes, founder of Sacramento Marketing Labs.
By Suzanne Phan, firstname.lastname@example.org