A Customized Magazine

8:59 AM, Mar 18, 2009   |    comments
Carter Evans
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A Customized Magazine

By Dana Simmons-Greco at the NYSE

Over the past few months, I've noticed how many print publications are struggling amid waning readership.  We've heard about Time Inc. asking for volunteers to take a severance package and leave their jobs. And, cutbacks at Newsweek.  Others publications are becoming digital, like the Seattle Post-Intelligencer, which will now operate as the seattlepi.com.

It seems like print is slowly becoming a thing of the past.  When I talk to my friends about a magazine I've read, some are surprised I still read them as opposed just reading articles online.  Many use sites with RSS feeds, like
Google Reader, that update articles online automatically based on your interests.  They are personalized to the settings you prefer, so there will likely be an option that piques your interest.  I was resistant at first, as I love to carry magazines with me to read when I have a moment. Lately though, I've begun to enjoy using the Google Reader.  Oh, and did I mention it is free?

There's a new publication though that is offering readers a custom magazine with the option of having it in print or digital.  It's a 10-week experimental run called "Mine" published by Time Inc., a corporate cousin of CNN. 

It seems to give readers the personal touch (including personalized ads) offered with RSS feeds, while still offering the familiarity and portability of a print version.  Unlike Google Reader, where you can add almost any RSS feed, "Mine"
only lets its readers pick five magazines out of its eight options.  And, though both versions of the magazine are free, the print version is only available to the first 31,000 people who sign up, and the online version for the first 200,000.  I've placed an order for the print version of "Mine," so soon enough I'll have another magazine option to read on the train.  I sure hope I like it.

News10/KXTV and CNN

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