'NBA Live 14', a pro-basketball video game from EA Sports.
For the past three years, EA Sports had failed to produce a video game basketball title after retiring its NBA Live franchise in 2010. Sure the company tried to come out with the next generation of its pro-basketball video games with the ill-fated NBA Elite, which never saw store shelves, but that doesn't mean they were content to sit back and watch competitor 2K Sports' annual NBA 2K video games hog the market share.
Instead, EA Sports was looking to get back onto the court (as it were) and bring itself back to video game basketball legitimacy with the return of its NBA Live franchise - a franchise that dates back to the SEGA Genesis days.
"We're very excited to be back," said Sean O'Brien, the game's Executive Producer during E3 2013.
Not to be contempt with simply competing with 2K Sports' NBA 2K14, O'Brien says his development team is trying hard to build further upon the concept of video game basketball.
"The new hardware offers us a lot of opportunity to innovate," he stated. "Our EA Sports Ignite engine - something that we're building and sharing across our label - is really important to us."
Specifically, it's important in terms of coding how the basketball bounces. While that may seem like a little thing, the team at EA Sports believes it's not very little at all.
"If you think about when you're playing a basketball video game, you're actually dribbling the ball about fifty percent of the time," O'Brien estimated. "So it's a super important part of the real-world game of basketball, but a really important part of the video game basketball as well."
The new engine, as told by the NBA Live 14 Executive Producer, will allow players better control while dribbling and the opportunity to do different things on the floor.
Even with everything that's involved in resurrecting its NBA Live brand, O'Brien says being a launch title for both PlayStation 4 and Xbox One is is something EA Sports is looking forward to.
"Being along the ride from Madden, FIFA, NBA Live - being there at launch, it's a very exciting time for us at EA Sports," he commented.
As it stands right now, NBA Live 14 will be launching only for those two next-gen systems. EA Sports has not announced any plans to release the game for the current-generation PlayStation 3 and Xbox 360, nor has any word come out about the possibility of the game being made available for PlayStation Vita or any of Nintendo's available platforms.
The ESRB has not yet rated this title.