Activision's Skylanders surpasses $500M in U.S. sales

4:36 PM, Jan 11, 2013   |    comments
'Skylanders: Giants' from Activision.
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According to data from the NPD Group, Activision's Skylanders franchise crossed the $500 million mark in retail sales in the U.S., inclusive of accessory packs and figures, and reached this milestone faster than any other kids' gaming property.  Together Skylanders Giants and Skylanders Spyro's Adventure figures have outsold the top action figure lines in the toy category in the U.S., outselling such popular toy lines as Beyblades, WWE and Star Wars.

Skylanders Giants, the sequel to Skylanders Spyro's Adventure generated more than $195 million in U.S. sales.  Additionally, Skylanders Giants eclipsed domestic box office sales for each of the top holiday kids feature films including "Wreck-It Ralph" and "Rise of the Guardians" in 2012 according to numbers from and Activision.

"Just a year ago, the concept of bringing toys to life in a virtual world was an untested play pattern that Activision and Toys For Bob believed in.  Now the category has been established in the market and embraced by parents and kids everywhere," said John Coyne, Vice President of Consumer Marketing, Activision Publishing.  "We're humbled by the continued support and acclaim from parents, kids and critics alike, but more importantly, it's gratifying to see kids excited about the adventures that await them both in the digital and physical worlds."

Skylanders Giants is developed by Toys For Bob, an Activision studio located in Novato, California.

Skylanders Giants is rated "Everyone 10+" by the ESRB. 


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