NEW YORK (AP) - High-definition televisions have rapidly become the norm in U.S. homes.
The Nielsen company said Wednesday that more than three-quarters of American homes have a high-def TV. Nearly 40 percent have more than one of those sets. As technology goes, that's a rapid adoption. In 2007, only 11 percent of U.S. homes had a high-def TV.
Nielsen, the company that measures TV ratings, says there's more of a taste for high definition than a supply of programming.
In May, an estimated 61 percent of all prime-time viewing was done on a high-def set. Yet only about 29 percent of prime-time viewing on broadcast networks was in true high definition. It was even less for cable networks.
Sports and entertainment are most likely to be seen in high definition.
The Associated Press