STOCKTON - A group of eager bloggers, small business professionals and folks looking to learn, walked away from News10's "Blogging 101: Setting up a successful blog" workshop Tuesday night, with handy tips and tools to take their blog to the next level!
The free event featured Sacramento social media guru Alejandro Reyes, who shared his passion of blogging, story of success and "tried and true" advice.
The group of about 20 gathered at the Greater Stockton Chamber of Commerce for the evening, with pen and pad in hand. Reyes touched on numerous points but emphasized why a blog is unique when compared to other social media platforms such as Twitter and Facebook. He pointed out that blogs are a personal way for people to connect with their audience and community.
Most importantly, Reyes urged the group to be passionate about what they write and to set realistic short and long-term goals to achieve when first starting out.
"When you're passionate about what you're doing, you won't feel like you are working, because you're doing what you love," said Reyes.
Towards the end of his presentation, Reyes left the group with "5 keys to blogging success:"
1. Create compelling content
2. Promote your blog and brand
3. Measure your blog's success
4. Build community
5. Be consistent (posting increases traffic)
Attendees were urged to put into practice everything they learned at the workshop right away, so they could see the results of their dedication and commitment to successful blogging! Reyes also recommended connecting with local websites like News10's My Neighborhood community websites, to immediately get some traffic to their blogs.
"I'm so glad I came! This was really great information that I plan to use," said Tina Vanotti with Stockton Yacht Charters.
Kamica Lara, with Baby Cakes and Co., was excited to attend and couldn't wait to put to use what she learned for her up and coming company.
Guests traveled from as far as Sacramento and Calaveras County to attend the free workshop and included:
Manuel Montes of Stockton
Hillary Johnson & Jeni Mackey of fashion stylist website www.StellaDot.com
Deborah Gonsalves of Stockton
Anthony Robinson of Stockton who plans to start a fashion blog
Heather Peters of Burson who writes her own blog "So Who Knew"
Jennifer Boylan with Community Center for the Blind
Taylor Swaty & Stacey Vasquez with www.RedBowWeddings.com
Tina Vanotti with www.StocktonYachtCharters.com
Kamica Lara with Baby Cakes & Co.
Kyle Lane who writes her own blog www.TheGirlKyle.com
Alicia and Ben Pavlakovich of Stockton
News10 plans to host an upcoming "Web 2.0" workshop with Reyes next month.