SACRAMENTO, CA - Midtown Sacramento businesses are hoping to take a piece of the holiday retail pie.
Stores along 24th and J advertised items at 50 percent off.
Ana and Erik Dekok always do their Christmas shopping on Small Business Saturday.
"You could probably save 5 dollars by shopping online but then you're taking away a valuable part of your community," said Ana Dekok. The Dekoks hope to teach their daughters the value in giving small local businesses a boost.
"I think people value unique items rather than mass production," said Erik Dekok.
Small business owners use the Saturday after Thanksgiving to draw more customers. Adobe Imports has been open in Midtown Sacramento for a year. The store sells pottery and art imported from Mexico.
Small Business Saturday means more exposure.
"We have 50 percent off, we have 10 percent off in the store, so we are hoping to sell something," said Oscar Hernandez, Adobe Imports Manager.
"If everyone is kind of joining together to keep these places open, I think it's great for our children, I don't want them to never be able to go to a classic toy store," said Ana Dekok.
Small Business Saturday started 2 years ago.. That year, American Express promoted it. It was first celebrated on November 27, 2010 as a counterpart to Black Friday and Cyber Monday which feature big box retail and e-commerce stores.
Small Business Saturday features unique small gifts from Mom and Pop shops.