October 29 marked the current-generation launch of Electronic Arts' Battlefield 4 militaristic FPS video game. To put it simply, the company couldn't be happier.
"We're very excited," said Lincoln Hershberger, EA's VP of Global Marketing. "We've got the t-shirt cannon out, prizes, giveaways, get everybody out of the office. It's a great day."
But even with the game launching on three platforms at once - PlayStation 3, Xbox 360, and PC - it's the two console onto which the DICE-developed title will be launching next that has the company really excited.
"The next-gen hardware systems are amazing - the PlayStation 4, the Xbox One," Hershberger commented. "Playing with 64 players, the level of destruction, being able to do more than any other game out there on the market. Being able to fly jets, drive tanks, fight as a team - it's just a huge experience best played on next-gen consoles."
Current-gen or next-gen, EA is promising lots of content for players of Battlefield 4 to enjoy.
"We have Battlefield Premium, which is an ongoing service after the base game comes out," he explained. "So we release a series of themed expansion packs."
The first of these expansions is "Second Assault" with another, titled "China Rising", scheduled to come out soon after that.
"So, like I said, different themes that come out with different vehicles, different maps and features and it keeps the content coming all year long," Hershberger continued.
Battlefield 4, which is rated "M for Mature" by the ESRB, is out now for PS3, Xbox 360, and PC. The game will be releasing for PlayStation 4 as a launch title November 15 and onto Xbox One on November 22, also as a launch title.