Video game developer and publisher Electronic Arts, better known simply as "EA".
Electronic Arts hasn't published a college basketball video game since releasing NCAA Basketball (formerly NCAA March Madness) 10 in 2009. Since that time, there has been a void in the sports video gaming world thanks in part to rival 2K Sports discontinuing their own college hoops game in 2008.
Despite what seems like a quiet demand for a new entry in either dormant franchise, neither company seem all that interested in filling that gap. That doesn't mean, of course, that the possibility isn't there. In fact, a pair of game producers at EA Sports have even spoken in favor of their college basketball video game franchise someday returning.
"It's something always on our radar," said Sean O'Brien, Executive Producer for EA Sports' NBA Live franchise. "I actually used to work on [NCAA Basketball] a number of years ago, so it's something personally I'm quite passionate about. I think there's a great fanbase for it."
Even Ben Haumiller, the series producer for EA Sports' NCAA Football franchise, sees a market for it, though he can't comment definitively on the subject.
"We're in the college football business - we've been in the college basketball business in the past - who knows," he commented. "I mean, at this point, though, it's kind of hard to say."
Either way, in terms of video game hoops the company's focus is on the upcoming return of NBA Live due out this autumn.
As O'Brien puts it: "Ensuring we hit that out of the park then we'll see what happens. Hopefully it opens up opportunities for our basketball brand to grow as we grow as a franchise."
One can only hope.