Activision CEO Erin Hirshberg
Looking ahead to next week's Electronic Entertainment Expo (E3), which is the largest and arguably most important annual trade show in the video game industry, 2013 looks to be a pivotal year. There is a new gaming console coming out in the PlayStation 4, a home entertainment system in Microsoft's Xbox One, and questions as to whether or not Nintendo will be able to compete with its Wii U and 3DS platforms. That is all in addition to the numerous new titles to be announced and updated during the expo.
Erin Hirshberg, CEO of Activision, puts it quite simply: "This is obviously a big year - not just for Activision, but for the entire industry."
"There's a console transition coming," he continued. "And naturally, everyone wants to see what new possibilities that will unleash in the games. We remain laser focused on delivering the things we know our gamers care about most: great gameplay, immersive worlds, and cool innovations. And that's what our amazing lineup at E3 this year will deliver."
Activision is one of the largest third-party game software companies today and will be showcasing three of its upcoming titles at the trade show. This includes the next edition of its popular Call of Duty franchise, Call of Duty: Ghosts, Destiny, a game developed by Halo developer Bungie, and Skylanders SWAP Force, which combines physical toys and video games into one cohesive entertainment experience.
E3 takes place during the week of June 10 in Los Angeles.