'Fuse', a PS3/Xbox 360 video game from developer Insomniac.
Developer Insomniac Games' upcoming third-person shooter game, Fuse, isn't due out for another few months, but it has already received a fair amount of criticism from the gaming community. This criticism seems to have began in mid-2012 when the game was rebranded as Fuse from its original title Overstrike.
Ryan Schneider, the Head of Marketing for Insomniac Games explains that decision in a sit-down interview with News10's Game Guys.
"In the early stages of Overstrike, we had a game concept, but nothing about that game concept was unified," he explained. "And as we pushed and progressed the concept we realized that everything revolved around this alien substance that we called 'Fuse'; so we wanted to reflect that in everything including the name of the game."
Schneider doesn't shy away from agreeing that feedback about the re-branding decision amongst gamers has been mixed at best. These mixed feelings towards the game, however, extend far beyond just a simple dose of re-branding. In various corners of the internet, it seems there is negativity breeding about the game itself with some gamers going as far as saying that Fuse "sounds so generic" and "has flop written all over it."
"Fuse is anything but generic," Schneider states, citing not only the game's 'Leap' mechanic and its 'Echelon' play mode, but also Insomniac Games' track record of game development. "It's going to stand out amongst a sea of sequels right now. And as far as the 'flop' comments go, all we can focus on is making a great game. We are working close with Electronic Arts and hope for the best when it comes to a campaign that's going to be supported throughout launch."
Realizing that people are taking a position of 'wait and see' with Fuse, Schneider concluded with one simple statement: "I can say with confidence that with anybody who plays Fuse -- and so far that's been primarily press -- generally speaking have been liking it, so playing is believing. Seeing isn't necessarily believing with Fuse; it's a great game to play."
Thus far, the ESRB has not issued an age rating for Fuse. The game is expected for release between April and June of 2013 for Xbox 360 and PlayStation 3.