New Adidas-branded fitness game coming to PS3 and Xbox 360

9:37 AM, Apr 30, 2012   |    comments
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505 Games' 'Adidas miCoach' fitness video game.

Video game publisher 505 Games is entering into a worldwide agreement with global sportswear company Adidas to publish Adidas miCoach.  The title will be available in the summer of 2012 for the Xbox 360 and PlayStation 3.

miCoach is a personal training system from adidas for athletes of all ages, gender and level.  Users can develop bespoke training plans according to their chosen sporting activity, track their workout progress, get coaching feedback, and see improvements.

Adidas miCoach brings a sports-training approach and boasts full motion-controlled support and full optical body tracking with the Kinect for Xbox 360 sensor and PlayStation Move.  With these motion tracking systems, players can train alongside sports personalities with more than 400 exercises dedicated to optimising fitness levels for particular sports activities.

Connectivity further enables the millions of people worldwide who interact with the miCoach system through mobile apps and to extend their training program into their living rooms and add their achievements in the game to their exercise regime.

The fitness game features 18 of Adidas' globally recognised athletes across six different sports including Kaka, Dwight Howard, Manuel Neuer, Jessica Ennis, Jose Mourinho, Ana Ivanovic, Will Genia and Eric Berry all of whom provide Masterclasses for their sport.

"We are very excited to be bringing the miCoach console game to market." said Simon Drabble, Director of miCoach business unit for Adidas.  "Training alongside your own heroes is a fun and engaging way to get better for your sport or simply help you reach your fitness goals"

The miCoach game has already been in development for a year and a half with UK developer Chromativity (formerly Lightning Fish Games) under exclusive license from Adidas.

Adidas miCoach will be released worldwide in summer 2012.


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