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Struggling Families Turn to News10's Coats for Kids to Keep Warm this Winter

2:36 PM, Nov 6, 2012   |    comments
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FOR IMMEDIATE RELEASE:     

SACRAMENTO, CA- For more than two decades, News10's Coats for Kids has helped over a half million families stay warm during the cold winter season. With the current tough economic times...the need for donating coats is greater now than ever before.   

You can help struggling families by simply cleaning out your closets.  New or gently used coats of all sizes are welcome. Though the program is called 'Coats for Kids,' many parents also go without the proper attire to stay warm.   

Donations are accepted at all Swanson's Cleaners, Tri Counties Bank locations, The UPS Stores and News10 studios from November 1 through December 14. Many other local businesses and schools also participate; visit News10.net for specific locations and hours of operation.   

The collection goal this year is 20,000.   "It is amazing how everyone steps-up...year after year to help reach the goal," says Mellisa Paul, News10 Community Liaison Director.  "It's inspiring to see this type of generosity from our viewers, schools and local businesses. Not to mention our wonderful sponsors; Swanson's Cleaners, Tri Counties Bank and the Salvation Army. Coats for Kids is on its 22nd year, because its roots run deep in the community."   

Roots planted by local businessman Roger Swanson, owner of Swanson's Cleaners. In 1981, Swanson formed a partnership with News10 to outfit struggling families with a warm coat for the colder months. Swanson's Cleaners sanitizes all the used coats collected in the drive before they are distributed to the public.   The Salvation Army also joined the mission collecting, sorting and distributing coats. They will be on site at seven locations, 9am to 7pm on Friday, December 28 for 'Distribution Day.'  

Any struggling family is encouraged to come and select free of charge, the coats of their choice. All selections are on a first-come, first-served basis. Some form of ID is required for each family member receiving a coat. School IDs, medical cards, library cards, driver's licenses and state IDs are all accepted. Identification is for accounting purposes only; information about recipients is not shared with any state or federal agency.     

In Sacramento, distribution takes place at Cal Expo.  In Stockton, Modesto, Lodi, Roseville, Yuba City and Grass Valley, coats will be distributed at local Salvation Army locations. All Locations are open to the public.   

If you wish to make a financial contribution, please mail it to: The Salvation Army, PO Box 340699, Sacramento, CA, 95834. Make checks payable to: "Coats For Kids."  Or make your financial contribution at any Tri Counties Bank location.  Your gift is tax deductible; all funds are used to purchase new coats for News10's Coats for Kids.   

News10's Coats for kids is also generously supported by KIA of Sacramento, The UPS Stores, PODS storage containers, Cumulus Radio (KAT Country), Radio Disney and Cal Expo.   

For more information visit News10.net or call our News10's Coats for Kids hotline: (916) 321-3362.   

About Gannett Gannett Co., Inc. (NYSE: GCI) is an international media and marketing solutions company that informs and engages more than 100 million people every month through its powerful network of broadcast, digital, mobile and publishing properties. Our portfolio of trusted brands offers marketers unmatched local-to-national reach and customizable, innovative marketing solutions across any platform. Gannett is committed to connecting people - and the companies who want to reach them - with their interests and communities. For more information, visit www.gannett.com.

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